Sam Scruggs

Sales engineer · Solutions architect

Sam Scruggs

Twenty-five years moving between building software and sitting with the people who use it — figuring out what someone actually needs, then making sure that's what gets built. I founded and ran a SaaS company for five years, and I'm still hands-on with a system I built back in 2002 that's been in daily production use ever since. Lately a lot of it happens through AI tools: building with them daily, and helping the people around me actually put them to use.

Get in touch LinkedIn New York, NY

About

I've touched nearly every part of the software lifecycle at some point — figuring out what a market needs, selling it, designing it, building it, and supporting it once it's out in the world. That range is useful in a room: I can usually tell where the real friction is, not just what people say the problem is, and help a team make the call that actually matters.

Most of that instinct is currently pointed at AI tooling. I build with AI coding assistants day to day, run my own project and support work through agentic tools, and I'm the one at my company evaluating new platforms and helping everyone else actually adopt them. A few of the things that's produced are below.

Selected work

On and off the clock.

MCP integrations

AI tooling · IData

Implemented and integrated Model Context Protocol connectors so internal systems are reachable from our AI tooling — support and solution work happens against live data instead of copy-paste.

Legacy modernization

Carolina Furniture CRM

Converting a 24-year-old Perl codebase to a modern stack using AI coding assistants — live, in production, with two decades of accumulated business logic riding along.

Home automation odds and ends

Tinkering

A 20-plant garden with per-plant as-needed watering, a self-balancing robot, various lighting displays. Curiosity, mostly.

Experience

The short version — happy to talk through the rest if you reach out.

IData Incorporated

Nov 2015 — Present

Director of Client Support & Strategic Solutions · Senior Technical Consultant

IData is a small higher-ed software and services firm, and for a decade I've been the technical throughline there — the primary contact for our biggest partner integrations (ACI Worldwide, SAP Concur, Hyland, Technolutions), and the person who takes a good idea from a client conversation all the way to something shipped. A payment feature I pushed through end-to-end has since closed deals we wouldn't have gotten otherwise, and I built our services line from nothing into something running about ten engagements a year. Lately I've also taken point on our AI tooling — evaluating platforms, helping the team actually adopt them, and connecting them to the systems we already run.

Savannah Bookings

2010 — 2015

Founder · Savannah, GA

A reservation and ticketing platform for small tour and attraction operators, which I designed, built, and ran entirely on my own. Separate interfaces for the operators, their ticketing partners, and the customers actually buying tickets, plus a pricing engine and all the infrastructure underneath. By the time I moved on, it had signed 12 operators, processed 200,000+ reservations, and done $5M+ in gross revenue for the businesses running on it.

Carolina Furniture CRM

2002 — Present

Owner, Developer · Williamsburg, VA

A furniture retailer's order and invoicing system I built in 2002 and have maintained ever since — still in daily use, 60,000+ invoices, about 20 people touching it every day. I got pulled back in during 2025 for a search and reporting overhaul, and I'm currently in the middle of converting the original Perl codebase to a modern stack with AI coding assistants, live, on a system carrying two decades of accumulated business logic.

Earlier

Independent consultant — custom web and SaaS work across tourism, retail, education, and government1996 — Present
Teetimes.com — Technical lead, multi-tenant golf reservation SaaS1999 — 2001
Meticulous Design Group — Founding partner, web and print design1997 — 2000
Savannah By Foot — Ghost tour guide; interviewed for national TV programs2007 — 2010

Speaking & community

Skills

Cloud & architecture
AWS (EC2, RDS, Aurora Serverless, Route 53), multi-tenant SaaS, REST API design, data pipelines, migration strategy, security practice.
Languages & data
Python, JavaScript, SQL/MySQL, shell, Git, Linux.
Platforms
SAP Concur, ACI Worldwide, Hyland, Stripe Connect.
AI
AI coding assistants, agentic workflow tooling, MCP integration, LLM APIs.

Education

Savannah College of Art and Design — BFA, Photography, 2009.
Work exhibited and collected internationally. It's where I learned to tell a story and put a room at ease, which helps me excel in sales settings.

Get in touch

I read everything that comes through here. I'd be glad to send a résumé over, or to line up a conversation by phone or in person. Let me know how I can best work with you.

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